Friday, November 6, 2026100 years ago today: Saturday, November 6, 1926한국어

The Good News of 100 Years Ago

Money · Gold · Oil · Patents
Gold, 1 oz (1926)$20.67Eggs, a dozen48.5¢Milk, a quart14¢Ford Model T Runabout$360Route 662,448 mi$1 in 1926 = today≈ $19Gold today, 1 oz$4,043
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Oil & Industry

A Hotel Where You Park at the Door: The Motel Is Born

As road trips caught on, an architect had an idea: a place where drivers could park right next to their room. It opened in California at the end of 1925, and it gave the world a new word: motel.

Cars and white tents spread across an open field at a motor tourist camp
An auto tourist camp in Washington, D.C., 1923. Before motels, road-trippers pitched tents like these. National Photo Co. / Library of Congress
A night, 1925–26$1.25
in today's money≈ $24

In the 1920s, Americans began taking long trips by car. Nights were the problem. City hotels were expensive and had nowhere to park, so many travelers pitched tents in fields by the road.

Architect and developer Arthur Heineman built something new in San Luis Obispo, California, roughly a day's drive between Los Angeles and San Francisco. In 1925 he opened the Milestone Mo-Tel.

Short for "motor hotel"

The inn was several dozen small Spanish Mission-style bungalows, each with its own little garage alongside. Heineman shortened "motor hotel" to "Mo-Tel," and the word caught on fast.

The first motel

  • Name: Milestone Mo-Tel
  • Opened: 1925
  • Where: San Luis Obispo, California
  • Price: $1.25 a night (about $24 today)
  • Feature: a garage next to each bungalow

A night cost $1.25. In 1926, as Route 66 and the other highways got numbers and road trips boomed, the roadside motel became a symbol of American travel.

The lesson, 100 years laterMake easier what customers are already doing, and you may create an industry. People were already traveling by car. Heineman simply put a place to park and a place to sleep side by side.

Sources

  1. Smithsonian Magazine: The world’s first motel was a luxury establishment (Heineman, 1925, $1.25, bungalows and garages, "Mo-Tel")
  2. Library of Congress: auto tourists camp (Aug. 1923)

Dollar conversions use the U.S. Bureau of Labor Statistics CPI-U (1926 annual average 17.7; September 2026: 336.94), a factor of about 19.

More from this edition

The Day's Economy

Poetry at 35 Miles an Hour: The Burma-Shave Signs

In 1926, little signs began appearing along a Minnesota highway. Drive past and a poem unfolded, one sign at a time. The last one always named a shaving cream.

A poem in six roadside signs
Gold & Markets

A Dollar Coin That Said "PEACE"

After the war, America stamped one word on a coin: PEACE. In 1926 people carried these heavy silver dollars in their pockets. Today the silver inside is worth about 39 times its face value.

A silver dollar → ≈ $38.87 of silver now
Patents & Inventions

An Invention Born at His Wife's Fingertips: The Band-Aid

She kept cutting her fingers in the kitchen. He wanted to make something she could put on by herself. That little strip of tape with gauze on it found its way into nearly every American home.

A bandage made for his wife
Main Street Wallet

Gift Money That Arrives in November: The Christmas Club

In November 1926, bank checks arrived in homes across America — a year of small weekly savings, ready just in time for Christmas shopping. You could start with a penny a week.

A little each week → gift money in November